A uniform resource locator, abbreviated as URL (also known as web address, particularly when used with HTTP), is a specific character string that constitutes a reference to a resource. In most web browsers, the URL of a web page is displayed on top inside an address bar. An example of a typical URL would be "http://en.example.org/wiki/Main_Page". (Source: Wikipedia)
A conversion of plain text into a code or cypher form.
A conversion of encoded text into plain text.
URLs can only be sent over the Internet using the ASCII character-set. Since URLs often contain characters outside the ASCII set, the URL has to be converted into a valid ASCII format. URL encoding replaces unsafe ASCII characters with a "%" followed by two hexadecimal digits. (Source: w3schools)